Eliminating Your FAQ Page
by Nathan Skaggs Users expect to find the information they’re looking for when they visit your page. So why send them somewhere else like an FAQ page? The best way to give users the information they need is to include it on your page. If users are having a hard time finding an answer on…
How To Clean Up Content ROT
By Diane Austin The new year is a great time to clean up your department web pages and declutter your Media Library. By keeping only the things you really need, you can simplify and streamline the job of web maintenance. Start by getting rid of ROT – Redundant, Outdated, and Trivial content. Here’s a brief guide to…
Making Academic Pages Great For The Web
Did you know that your web content has the power to invite, inspire, and engage your page visitors? And yet content can also exclude, bore, or frustrate them. That’s because (even on the web) how we say something is just as important as what we say. And finding out how to say it specifically for…
Your Most Important Page
By Debra Torres You’ve just created a beautiful home page for your department’s site, and you’re feeling pretty confident about it. The page has targeted, web-friendly text that follows the Liberty University Voice and Tone Guidelines and even has a compelling call to action. You’ve done your job, and you know that as people land on your home page, they’ll have everything they…
Making The Web Accessible
By Diane Austin Web accessibility refers to how easy it is for all people to use the web, regardless of cognitive or physical disabilities. In most cases, when we improve access for those with disabilities, we also improve the web for everyone else. Provide text alternatives for images and videos Ask yourself if a blind…
Feature vs. Benefit-Driven Copy
By Debra Torres People search for benefits When we search the web, we often seek information, products, and services that will benefit us by answering our questions, solving our problems, or healing our pain. In short, we use the web as a tool to help make our lives better. For example, just yesterday my husband…
Formatting 101
Image Alignment By Kari Barton and Tricia Mieden Images are a great resource to add to any page, but some things should be considered when placing the image. The way an image is used on a page can either distract the user from the page’s content or enhance what is already there. Here are a…
Finding Images For The Web
By Diane Austin Your web page is almost perfect! You just need an image to catch the eye and set the tone. But where will you find that perfect image? Here’s what you should NOT do: Google it and download the first image that you like. It might seem like a fast and easy solution,…
Writing For The User
Taking out the “we” word. Not too long ago, my mother stopped going to the hairdresser she had been using for years. Telling me about it, she said that her decision had nothing to do with the woman’s abilities. “She just talks about herself all the time,” my mother said. “She never asks me about…
Buttons vs. Text Links: The Inside Scoop
“Could I get a button on this page?” This used to be one of the most-asked questions by our web contributors. Since the button tool is available for you now to make buttons yourself, it’s time you got the inside scoop on when to use them—and when not to. When Buttons Work In the old…