B.S. in Sport Mgmt – Sport Communication and P.R. Sports + Communication: Winning Combination
120
Credit Hours
100% online,* 8-week courses
Transfer in up to 75% of the degree total
Connect Professional Athletes to Fans with Our Sport Communication and Public Relations Degree
Do you have a love for sports? Do you feel a calling in your life to impact the world, specifically in the sport management industry? Do you want a career in this industry but are not sure how to get there? If you answered yes to any one of these questions, our 100% online Bachelor of Science in Sport Management – Sport Communication and Public Relations is for you.
As a massive, worldwide enterprise, the sport management industry is built on messaging. From press conferences to press releases, social media to sports media outlets, and television to newspapers, sports are a part of nearly everyone’s media experience. Why observe this experience from the sidelines when you could be in the game itself? The sports world needs communication professionals – and with this degree, you can become one.
As a sport communication major, you can learn knowledge and skills needed to be a leader in the sport management industry. Upon completion of our bachelor’s in sport management degree, you can be prepared for a career in public relations, facility and event management, college athletics, or professional sports. This degree can help you become an ideal job candidate who is highly-skilled in a number of high-demand career fields.
As a Christian university, we have a heart for service. Let us serve you by teaching you to lead with integrity, excellence, and grace. Together, we can unlock your full sport management potential.
*Some exclusions apply. Please refer to our exclusions page for more information.
Why Choose Liberty’s B.S. in Sport Management — Sport Communication and Public Relations Degree?
As a pioneer in online education, Liberty University has a demonstrated history of academic excellence and educational innovation. You can rest assured that we have designed this degree with your success in mind. While our online sports communications degree is designed to be completed in 3.5 years, you are able to complete your degree at your own pace.
You can choose to complete your degree in as few as 2.5 or longer than the traditional 4 years. Whatever your schedule may be, our courses can match it. Our courses are taught by dedicated professors who have professional experience in sports administration and sport communication. Our professors want you to succeed because your success is our success.
Our sport management bachelor’s degree in sports public relations and communication can help you hone your communication skills while allowing you to combine your love of marketing communications and sport. Past graduates have interned with organizations like Adidas (Headquarters in Germany), the Washington Commanders, DC United, and Push the Rock.
What Will You Study in Our B.S. in Sport Management — Sport Communication and Public Relations?
Throughout your online bachelor’s degree in sport communication and public relations, you can learn sports marketing and media strategies – including how to best utilize social media platforms. You can also study the latest sports media trends and be prepared to connect with the public through a number of developing platforms.
At Liberty University, we aren’t just here to teach you sports management. We’re here to expose you to sports management through hands-on experience. Your 400-hour internship and 70-hour practicum can give you the opportunity to gain practical public relations experience in the sports world. Your internship and practicum are required to equip you with the tools needed to make an impact in sports journalism, sport management, and sports P.R.
You will also have the opportunity to apply your learning to real-world situations in a fully online setting. You can complete a number of assignments that emulate real-world sports communication jobs, such as creating a promotional schedule for a minor league baseball team, developing a mock College GameDay segment, and applying theory to the most recent trends in the sports industry.
Potential Career Opportunities
- Sports advertising
- Sports communication and public relations
- Sports marketing
- Sports media
Featured Courses
Degree Information
- The sports communication and public relations program falls under the School of Business.
- View the Undergraduate Business Course Guides (login required).
Degree Completion Plan
Not sure what to choose?
Speak to one of our admissions specialists to help you choose the program that best fits your needs.
Tuition & Aid
Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.
To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
Undergraduate Full Time | $390/Credit |
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Undergraduate Part Time | $455/Credit |
Military Undergraduate | $250/Credit |
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for the Bachelor’s in Sports Management Degree
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.
Note: A 2.0 or above cumulative GPA is required for admission in good standing.
Transcript Policies
High School Transcript Policy
Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.
- Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.
Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.
The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.
Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Military Transfers
If you have military-only transfer credits (completed basic training and enlistment), you must request an official military transcript. Please go to the Military Transfer Credit webpage to request your military transcript.
International Applicants
If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Ready to Apply?
Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $250 per credit hour for undergraduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
- Potential college credit for military training
*Not applicable to certificates.
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions
What kind of internships are available for students in the sports management program?
You have the opportunity to intern at well-known sports organizations and sport-related businesses.
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