SMGT 430 Sport Media Strategies

Sport Media Strategies is designed as a capstone course for the Communications and Public Relations Cognate. Heavy emphasis is given to the application of sport public relations technologies and strategies including promotional media, media relations tactics, public relations campaigns, and high level public relations responsibilities related to sport information.

The environment surrounding sport media is precarious and ever changing. When dealing with the media, sport communication managers must be able to identify and select the most appropriate strategies for disseminating information, handling crises situations, and fostering a positive rapport with influential sport media. Public demand has pushed sport media personnel to new levels of influence in the quest to satisfy the needs of information seeking publics. This atmosphere creates numerous challenges for sport communication professionals when it comes to dealing with the media and keeping the organizations and the athletes they represent in a positive public light.

Textbook readings and lecture presentations (CLOs: A, B, C, D, E)

No details available.

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (2)

Discussions are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each discussion. Each thread must be at least 400 words, demonstrate course-related knowledge, and include the textbooks, at least 1 outside resource, and 1 Scripture reference in current APA format. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be 200 words. (CLOs: A, B, D, E)

Fantasy Sports Public Relations Assignments (7)

Throughout the course, the student will be given different scenarios to address as if he/she were the Public Relations Director for a professional team of his/her choosing. The student must submit 2 AP-compliant public relations forms of communication in relation to the provided scenarios (ex. A Press Release about a player being arrested for a DUI or an injury report for a game week, etc.). (CLOs: A, B, E)

Communication and Publicity Plan Assignment

The student will develop a Communication and Publicity Plan regarding an athlete, organization, or event. The plan will apply the concepts learned in this course as well as other courses within the Communication and Public Relations Cognate. The plan must be submitted as a PowerPoint presentation in APA format and must include/address the following elements: advanced research, SWOT analysis, communication goals, campaign objectives, key publics, key messages, communication channels, public relation tactics, a media list (at least 10 contacts), a campaign budget, an execution plan, and an evaluation method. A minimum of 3 sources must be cited. The length of the plan will vary based on topic, with no minimum or maximum requirement. In general, a well-constructed Publicity Plan will be between 30-60 slides. (CLOs: A, B, C, E)

Social Media Policies Assignment

The student is tasked with developing a social media policy for a Division I Athletic Department. This social media policy will include sections for and encompass all players, coaches, staff, and administrators. Special consideration should be given towards legal and ethical dimensions that apply. The policy should be thorough with no loopholes or gaps in coverage. (CLOs: A, B, D)

Quizzes (2)

Each quiz will cover the Learn material for the assigned Modules: Weeks. Each quiz will contain 42 multiple-choice, true/false, and essay questions, and have a 1-hour time limit. (CLOs: A, B, C, D, E)