DIGI 720 Qualitative Data Analysis
Course Description
For information regarding prerequisites for this course, please refer to the Academic Course Catalog.
Course Guide
View this course’s outcomes, policies, schedule, and more.*
*The information contained in our Course Guides is provided as a sample. Specific course curriculum and requirements for each course are provided by individual instructors each semester. Students should not use Course Guides to find and complete assignments, class prerequisites, or order books.
Rationale
Qualitative data analysis stands as a pivotal and rigorous research methodology within academic scholarship, offering profound, contextually nuanced insights into human communicative behaviors, processes, and dynamics. Its focus on subjectivity, meaning-making, and contextualization, in data-rich sources, enables scholars to address complex inquiries that are not amenable to quantitative reduction. By exploring how people experience and interpret the world and how they express this, qualitative data research enhances social understanding, and informs policy and practice. Its flexibility, depth, and capacity for exploring new phenomena make qualitative data analysis a vital tool for advancing understanding of communication phenomena.
Course Assignment
No details available.
After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.
Video Discussions are collaborative learning experiences. Therefore, in this course, the student will participate in two Video Discussions that will require video and written interaction. The student must post an original reply to the Discussion prompts in the form of a 4-6-minute video and then must post a 50-100 word response to 3 different peer videos in the same thread.
The student is required to locate and to state, with justification, a specified number of communication-related research topics and to state research questions for each that would be compatible with qualitative data analysis as a research method.
Write: Research Foundations Project Assignment
The first part of the project requires the student, drawing from several leading faith integration texts, to explore the intersection of Biblically Christian faith and scholarly research. The project, as a direct expression of the university’s mission, challenges students to integrate communication concepts, solutions and applications with a Christian worldview.
Write: Research Prospectus Project Assignment
The second part of the project requires the student, as an extension of the first project part, to summarize and to provide a research prospectus for three communication-related research questions. The project requires a justification statement—one that explains, concisely, how the question, if investigated, could yield valuable insight to researchers, to society, or to other stakeholders.
The Synopsis Assignments challenge the student to demonstrate that he or she understands course readings and instructional videos, how they relate to each other, and how they relate to and add value to the study and practice of digital analytics. After reviewing the assigned Module: Week’s Learn items, the student is required to compose and submit a brief essay that begins with a thesis statement about the materials, and then backs this statement with documented textual supports from each of the readings and presentations. The student must conclude the essay by explaining, briefly, why the content of these materials is important in one’s study of the subject matter.
This course requires the student to demonstrate his or her understanding of the course’s instructional materials via a series of assignments that require the student to put together the core components of what could become a formal qualitative data analysis investigative dissertation proposal.
Qualitative Data Research Proposal Draft: The Project Overview/Introductory Component Assignment
This component (usually Chapter One in a formal dissertation proposal) provides a comprehensive framework for the proposed research, addressing the critical aspects necessary to understand the significance and context of the study. This chapter will create reader interest by outlining the research problem, reviewing relevant literature, and introducing key research questions.
Qualitative Data Research Proposal Draft: The Literature Component Assignment
This component (usually Chapter Two in a formal dissertation proposal) serves as a comprehensive literature review that contextualizes the present research, demonstrating its significance through an analysis of existing literature. This chapter will be structured into four main sections: (a) Overview, (b) Interpretive Framework, (c) Related Literature, and (d) Summary.
Qualitative Data Research Proposal Draft: The Methodology Component Assignment
This component (usually Chapter Three in a formal dissertation proposal) outlines the proposed qualitative data analysis methodology for the student’s dissertation research, detailing the study type, data source, and analysis techniques. The researcher will articulate why a qualitative approach is suitable, explain the general design and its appropriateness, and provide a comprehensive rationale for the proposed study’s chosen methodology.
Qualitative Dissertation Proposal Draft: The Integrated Qualitative Data Analysis Research Proposal Assignment
This assignment requires the student to develop skills in creating cohesive and fluid transitions between chapters in a qualitative content analysis research proposal. The student will combine and refine the project overview/introduction, literature review, and research methodology chapters into a seamless, logically flowing document.

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