BUSI 707 Entrepreneurship: From Startup to Exit Strategy

This course provides a detailed overview of the entrepreneurial perspective and process. Topics include moving from an idea to developing a business opportunity, further developing the business opportunity into a clear business plan, obtaining funding for the business, and finally, successfully launching, growing, and potentially exiting the new business venture.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

Course Guide

View this course’s outcomes, policies, schedule, and more.*

*The information contained in our Course Guides is provided as a sample. Specific course curriculum and requirements for each course are provided by individual instructors each semester. Students should not use Course Guides to find and complete assignments, class prerequisites, or order books.


The majority of businesses, globally, in operation today began as an entrepreneurial pursuit. As such, these entities now underpin the bulk of economic activity that affects modern society and modern business.  It is also this core of the global economy that drives value creation, employment, and innovation and heavily influences geo-political actions around the world. Entrepreneurs come from many different backgrounds including technology, finance, sales, operations and other areas of the business spectrum where they have been able to identify “needs” of markets and then have been able to capitalize on these. Statistically, the bulk of new entrepreneurial ventures fail, and this failure is typically due to the lack of a formalized planning, analysis, and structured approach to the development of the potential business venture.  A structured approach to concept analysis and operational plan development, including capitalization, is critical to any successful entrepreneurial venture.


Textbook readings and lecture presentations

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Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Case Study Analysis Assignments (4)

Case study analysis is a learning process which attempts to bridge theory and/or concepts with real world situations. Therefore, the student is required to read the assigned weekly case studies and provide responses to the focused questions outlined below.  All parts of the responses must be written in current APA format, must be at least 100 words per question, and must demonstrate course-related knowledge. The student will answer the following questions for all Case Study Assignments:

  • What is the major theme, as it pertains to new business development, presented in the case study?
  • What are the major risks/returns explored in the case study?
  • What are the key “takeaways” or lessons learned in the case study?
  • What are the biblical or Christian implications represented in the case study?

Biblical Application Analysis Assignment (1)

Application analysis is a learning process which attempts to bridge theory and/or concepts with real or past applications. Therefore, the student is required to search the Bible for at least four verses that would guide individuals as they seek to become entrepreneurs and provide DETAILED answers to the following questions.  All parts of the responses must be written in current APA format, must be at least 500 words per question, and must demonstrate course-related knowledge as well as clear Biblical applications.

  • In general, does the Bible speak for or against becoming an entrepreneur?
  • How does God use entrepreneurs in the world today and provide some examples as to whether entrepreneurs may or may not be part of God’s master plan?
  • What are some clear examples of practice, principles, approaches, or other items that would provide clear evidence of Godly focus in an entrepreneurial activity?
  • What would you, as an entrepreneur, do to make sure you kept God “clearly in your sights” as you develop your entrepreneurial plan?

Integrated Business Plan Development Project Assignments (7)

The Integrated Business Plan Development Project Assignments will consist of 7 parts. The student will research and submit a business concept paper, business concept rationalization, sales & marketing plan, operational plan, financial plan, capitalization plan, and business plan PowerPoint presentation. The project must include at least 10 scholarly sources from peer reviewed sources and all parts of the project must be written in current APA format.

Quizzes (4)

Each quiz will cover the Learn material for the assigned modules: weeks. Each quiz will be open-book/open-notes, contain 10 multiple choice questions, and will have a 1-hour time limit.


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