BUSI 400 Strategic Planning/Business Policy

There is a need for a capstone experience in the business program that requires multi-disciplinary knowledge and skills including overall strategy, marketing, operations, human resource development, finance, accounting, economics, and behavioral and ethical elements.

Textbook readings and lecture presentations

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Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Course Overview

Prepare: Register for Connect

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Undergraduate Level Business Program Assessment Assignment

This assignment is designed to evaluate a student’s academic proficiency at the completion of the program. The questions included in this assignment aim at assessing the knowledge and understanding of the material the student has studied throughout the program. Therefore, prior to taking this test, it is recommended that the student review the material covered in the courses previously taken in this program.

Read & Interact Assignments (12)

Throughout this course, the student will have assigned required reading from the text called Read & Interact. These readings will be accessed through the McGraw Hill Connect platform located in the Module’s Learn sections and the Assignments page in Canvas. These readings are labeled with the author(s)’ name(s) and the required chapter number. The student will be required to read and interact with the textbook. There are points associated with each of these reading assignments. At the end of each assigned chapter, Connect will automatically sync the student’s grade for the reading to Canvas.

Homework Assignments (6)

These occur during 6 modules/ weeks and will all be completed through the Connect platform. These are a mix of question-and-answer assignments and interactive ‘role playing’ assignments, and are based on the chapter readings which are also completed through Connect.

Case Study Assignments (3)

The course text provides a series of case studies for analysis and recommendations. These cases are about real-life business problems. The cases will be assigned for individual analysis. Case study and analysis is a very effective method for simulating actual management activity for the student as he/she practices diagnosing strategic issues, evaluating alternative solutions, and recommending workable action plans.

Case Study: Alibaba Assignment: The responses to the case study prompts will be based on the student’s reading of the Alibaba case study review in the course text. Submission must be at least 3 pages.

Case Study: Apple Assignment: The responses to the case study prompts will be based on the student’s reading of the Apple case study review and in the course text and additional external research. Submission must be at least 5 pages.

Case Study: Ford Assignment: The student will develop appropriate business strategies, policies and solutions that will create sustainable competitive advantages for the company. Submission must be at least 7 pages.