Master’s in Strat Comm – Public Relations Managing Perceptions and Expectations

33

Credit Hours

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100% online, 8-week courses

Transfer in up to 50% of the degree total

Whether your audience is the public or employees in an organization, effective communication is the key to getting across policies, selling products, and promoting ideas. Liberty University’s Master of Arts (MA) in Strategic Communication – Public Relations seeks to help equip you with the tools to make your message known.

Through social media, video, mobile, or traditional communication venues, our public relations master’s degree aims to help you learn how to craft messages that move hearts and minds. Furthermore, your classes will focus on real-world applications and skills that may assist you in assessing, writing, planning, creating, and implementing marketing and communications plans.

Your officially conferred degree name will be Master of Arts (MA) in Strategic Communication – Public Relations.


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What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

Liberty University’s master’s in public relations and communications is designed to help you pursue your career aspirations, emphasizing specialized skills in foundational aspects of the communications sector. This program delivers practical training that focuses on real-world application and effective messaging to meet organizational objectives.

The program can provide you with the opportunity to gain the following:

  • Industry-relevant training
  • Insights into digital marketing
  • Methods for writing and planning strategic communications campaigns and initiatives
  • Portfolio development
  • Skills for conducting a situation analysis and providing recommendations to clients

Businesses, nonprofits, and agencies in every industry need talented professionals who can reach audiences in a way that resonates and persuades. Our master’s in strategic communications and public relations can help you enhance your résumé while providing you with the flexibility of 100% online courses.



Liberty University’s public relations master’s degree explores the many facets of strategic communication with a focus on public relations. Our program blends classic and modern communication strategies, offering practical projects to help you understand key concepts in communication.

You’ll explore marketing theories as well as develop actionable campaigns and assess their outcomes. Our curriculum includes storytelling, digital communication optimization, and methods for creating engaging content for social media and video. You can also explore how to conduct campaigns across various media and communication platforms. The aim of this public relations master’s degree is to equip you with the skills to effectively reach and influence diverse audiences.

The public relations specialization will focus on strategies and skills in public relations writing. This degree will also examine the process of setting goals and establishing measurable outcomes using communication tools. Furthermore, you will have the opportunity to create campaigns and initiatives.

The public relations curriculum also covers how to deal with organizational change. Change is difficult and needs effective communication at all levels. This program will explore how to facilitate those changes to take organizations to the next level.

Marketing, communication, and advertising are crucial in both for-profit and nonprofit organizations, shaping how society and organizations interact and thrive. Liberty University is here to support your growth, offering the expertise to help you on your path in the communications industry.

Degree Completion Plan


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Speak to one of our admissions specialists to help you choose the program that best fits your needs.


Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

Graduate Full Time $565/Credit
Graduate Part Time $615/Credit
Military Graduate $275/Credit

Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.


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Military

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $275 per credit hour for graduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)

*Not applicable to certificates.

Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.