BSBA – Sales Management and Professional Selling Drive Business Success

120

Credit Hours

View Courses

100% online, 8-week courses

Transfer in up to 75% of the degree total

For a company to succeed, it needs more than just innovative products and services. It also needs a well-researched marketing plan and professionals who can oversee sales operations to ensure that the business connects with customers and meets sales goals. That’s where professional selling and sales management comes in. With Liberty University’s online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Sales Management and Professional Selling, you can prepare to implement effective sales techniques in a variety of industries.

In our online sales and marketing program, you will study key marketing and sales strategies like how to negotiate and close deals. With the training you receive from our seasoned faculty, you can gain skills that will help your company flourish in an increasingly competitive marketplace. Sales management involves implementing marketing plans on a practical, personal level. The people who work in professional selling play a vital role in connecting with customers.


Niche Best Colleges

Backed by a brick-and-mortar campus ranked among Niche.com’s Top 5 College Campuses in America

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree


This degree includes a combination of general business classes and specialized sales courses. You’ll gain skills that can prepare you for any sector of the business field and knowledge that can equip you specifically for effective sales management.

In the core business courses, you will study a wide variety of relevant topics, including financial accounting, business law, human resource management, corporate finance, business ethics, and strategic planning. Through the concentration in sales, you will take an in-depth look at industry best practices for professional sales management.

For instance, you’ll learn how to conduct marketing research that will help your company cut costs, make wise marketing decisions, and effectively reach consumers. You’ll also explore how to:

  • Build positive, long-lasting relationships between your business and customers
  • Conduct successful retail management
  • Initiate and close sales contracts

With a degree in sales and marketing from Liberty, you can prepare to lead in the business field with excellence and integrity. Partner with us and prepare for an exciting, rewarding career that lets you flex your creative muscles, maximize your communications skills, and bring people together through the power of effective marketing.

Degree Completion Plan


Top 1% For Online Programs

Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.


Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time $390/Credit
Undergraduate Part Time $455/Credit
Military Undergraduate $250/Credit

Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.


Ready to Apply?

Submit your application online or over the phone.


Military

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training

*Not applicable to certificates.

Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.