Bachelor’s in Business – Digital Marketing Degree Marketing for the Modern Era

120

Credit Hours

View Courses

100% online, 8-week courses

Transfer in up to 75% of the degree total

In today’s competitive and technologically advanced market, digital marketing and advertising are integral aspects of most businesses. Skilled digital marketers can grow a company through strengthening its online presence and performance.

With an online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Digital Marketing and Advertising at Liberty University, you can develop your understanding of the digital marketing field, and prepare to engage in it with confidence as a digital marketing professional.

In the Bachelor of Science in business marketing, you can learn how to help businesses evaluate their marketing plans, identify areas of strength and opportunities for improvement, and help change the trajectory of a company through their digital presence.

You may be a seasoned veteran in digital marketing or a novice to the trade. Either way, earning an online business marketing degree from Liberty University could be an ideal next step. Your dreams are important to us, so we do all we can to make our program a stepping stone toward your goals.


Niche Best Colleges

Ranked in the Top 10% of Niche.com’s Best Online Schools in America

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

Our online Bachelor of Science in Business Administration (BSBA) focuses on developing your technical, creative, and business abilities. This dimensionalized approach aims to build foundational knowledge while developing your unique interests.

In our online marketing degree, you will learn from professors who have years of experience in the business world. Drawing on experience from their own careers, they can help equip you with tools that are applicable across a wide range of industries.

Our digital marketing major is 100% online with no set login times. We believe you can pursue your educational goals without putting your life on hold or sacrificing connections with peers and professors. In our program, you will the chance to connect with peers through online chats and projects, as well as access to professors through email discussions and project feedback.

We realize the quality of education is a key factor in your academic decisions. Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). With Liberty University’s BA in Digital Marketing, you can be confident that your degree counts.


The BS in digital marketing degree courses cover a variety of strategies like site optimization, web analytics, mobile marketing, international markets, and customer retention. You can encounter and practice foundational techniques for attracting and retaining customers through studying how customers think.

Within the digital marketing online degree at Liberty, you can also practice identifying a target audience and customizing social media platforms to cater to their specific needs. Additionally, we highly recommend choosing the internship option for your elective courses. This can help you gain real-world experience while you work toward your bachelor’s degree.

Liberty’s online digital marketing degree focuses on skills employers want. These include market research, cultural intelligence, and integrated marketing communication. Our digital marketing degree aims to prepare you to work in small businesses, corporations, and the global market.

A business marketing education emphasizing digital relations is more relevant than ever. We live in a business realm increasingly connected across virtual spaces. The online digital marketing program at Liberty University could help you take the next step toward a wide range of possible career paths.

Degree Completion Plan


Top 1% For Online Programs

Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.


Your success is our success, which is why we are committed to providing quality academics at an affordable tuition rate. While other colleges are increasing their tuition, we have frozen tuition rates for the majority of our undergraduate, graduate, and doctoral programs for the past 9 years – and counting.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time $390/Credit
Undergraduate Part Time $455/Credit
Military Undergraduate $250/Credit

All Tuition & Fees


Ready to Apply?

Submit your application online or over the phone.


Military

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who service in a civilian capacity as a First Responder (less than $565 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training

*Not applicable to certificates.