Master of Science (M.S.) in Marketing — Sports Marketing & Media
Continue Pursuing Your Passion for Sports Management by Earning a Master of Science in Sports Marketing and Media!
Whether it is billboards, social media pages, sponsorships or event promotion, marketing is an essential part of what makes professional sports teams so successful. Through Liberty’s 100% online master’s degree in sports marketing and media, you will study essential strategies in helping build a sports team promotion and an active fan base.
Our master’s program can help train you in the areas of sports management and media so you can pursue careers like:
- Sports Marketing Manager
- Professional Team Media Coordinator
- Promotion and Sponsorship Associate
A graduate level degree in marketing, social media, and promotion can help you further your career in an exciting, ever-evolving field with endless opportunities. Through a degree from Liberty, you will explore how to implement a biblical worldview into your work and actions. The sports industry reaches millions of people; our degree can help you use your platform to glorify Christ.
What Will You Study in the Sports Marketing and Media Program?
Because our sports management and social media master’s degree is 100% online, you can remain active in your job, family, church, and community as you study the in-demand skills of sports media. Through our graduate-level degree, you can learn more about:
- Creating an effective marketing and social media strategy for your team or organization.
- The economic trends of the sports industry and its impact on marketing.
- How to increase the platform and sales of a sports organization.
Our 100% online degree is designed for you and your needs. With no set login times, you can further your education at a pace that fits your current schedule.
Highlights of the Online Sports Marketing and Media Degree
As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.
Here’s what sets us apart:
- Our online programs are backed by our brick-and-mortar campus – ranked among Niche.com’s Top 5 College Campuses in America – and that commitment to excellence extends to our online students as well. Earning your online M.S. in Marketing – Sports Marketing and Media degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
- The majority of tuition for undergraduate, graduate, and doctoral programs has not increased in 9 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university.
Military Benefits
Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:
- Active duty service members of the U.S. Armed Forces
- Reserve/National Guard
- Veterans/retirees
- Spouses of service members and veterans/retirees
- Current Department of Defense employees
We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits:
- Tuition discounts – $275 per credit hour for graduate courses.
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
Potential Career Options with a Degree in Sports Marketing and Media
Sports marketing professionals can work in a variety of athletic organizations, with sports teams, and in schools. Potential career paths may include:
- Marketing communication consultant
- Media coordinator
- Sports marketing manager
- Sports marketing project management specialist
- Sports marketing writer
Credit Hours

Transfer Credits
Transfer in up to 50% of the degree total
Next Start Date
Jun 23, 2025
Accreditation
Liberty University is accredited by SACSCOC










600+ Online Degrees
With over 600 online degrees, we have something that will accommodate your dreams and calling.
Backed by a brick-and-mortar campus
Our residential campus ranked among Niche.com’s Top 5 College Campuses in America. That commitment to excellence extends to our online students as well.
No tuition increase for 9 years
We want to help you pursue your goals – so while tuition rates at most universities have continued to increase over the years, the majority of our rates haven’t.
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Hear from our Graduates
“The best part of my LU experience has been my growing faith formation through my developing educational understanding, as an aspiring school administrator.”
Megan Schultz, EdD School Administration & Supervision
“Liberty offers an affordable, Christ-centered education, honoring the foundations of our country. I have learned how to apply a Biblical worldview to my work in public policy while adequately knowing history and the founding documents of United States.”
Morgan Schlesselman, Master’s in Public Policy
“There have been so many highly qualified professors who have sown generously into my academic endeavors at Liberty that encouraged me when I felt like giving up.”
James, Master of Divinity