M.S. in Marketing – Social Media Management

ACBSP accredited logo
ACBSP accredited logo

Request information

about degree programs, admissions, financial aid, and more.
Step: 1 of 2
Degree Program
Step: 2 of 2
Contact Information

By submitting contact information through this form, I agree that Liberty University and its affiliates may call and/or text me about its offerings by any phone number I have provided and may provide in the future, including any wireless number, using automated technology.

Message and data rates may apply. For additional information, text HELP to 49595 or 49596. You may opt-out at any time by sending STOP to 49595 or 49596. Visit for Terms & Conditions and Privacy Policy.

OR

LUO Family

Master of Science (M.S.) in Marketing – Social Media Management

Overview
What You Will Learn
Careers
Benefits
Military

Learn to Build Rapport Online with a Master’s in Marketing – Social Media Management

With over 2.4 billion active users worldwide every month on Facebook alone, social media is leading the way in today’s digital age.* A company that doesn’t have a sound social media marketing plan is missing out on a huge audience. Liberty University’s Master of Science in Marketing – Social Media Management can help you gain a broad skill set in engaging with customers and building stronger consumer-brand relationships.

Learn how to meet the customer in their world. This program will provide you with knowledge on planning social media campaigns with a unified marketing focus. Communication strategies in social media, along with marketing knowledge, will provide you with the skills needed to reach customers through social networks.

*Dustin Stout, at Social Media Statistics 2020: Top Networks By the Numbers at https://dustinstout.com/social-media-statistics/ (viewed online May 14, 2020). Cited projections may not reflect local and/or short-term conditions and do not guarantee actual future growth.

What Will You Learn in Our Master’s in Marketing – Social Media Management Degree? 

  • Ethical and legal issues in business and marketing
  • How to create and use disruptive video-intensive social- and mobile-integrated marketing strategies
  • How to develop brand equity and plan out brand management strategies
  • The effective use of social media platforms to build a competitive advantage

With a master’s in marketing, you can develop a working knowledge of the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a product market entry. Our social media management program combines the 3 key areas of business, marketing, and communications that are fundamental in being an effective social media manager.

Career Opportunities for Marketing – Social Media Management Graduates

  • Community relations manager
  • Digital marketing manager
  • Media coordinator
  • Public relations manager
  • Social media manager

Benefits of Our Online Social Media Management Marketing Degree

As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.

Here’s what sets us apart:

  • We are recognized by multiple institutions for our academic quality, affordability, and accessibility. Our commitment to excellence also helped us rank in the top 10% of Niche.com’s best online schools in America. Earning your marketing and social media management master’s degree online from a nonprofit university with this kind of recognition can help set you apart from others in your field.
  • Our marketing courses can give you an in-depth understanding of the principles and practices needed to succeed in a variety of digital marketing and advertising careers.
  • The majority of tuition for undergraduate, graduate, and doctoral programs has not increased in 9 years. While other online colleges and universities have increased their tuition rates, Liberty has been able to keep costs low as a nonprofit university, allowing you the opportunity to earn a master’s degree at an affordable rate.
  • You can complete the Master of Science in Marketing – Social Media Management in less than 2 years.

Military Benefits

Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:

  • Active duty service members of the U.S. Armed Forces
  • Reserve/National Guard
  • Veterans/retirees
  • Spouses of service members and veterans/retirees
  • Current Department of Defense employees

We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits: 

  • Tuition discounts – $275 per credit hour for graduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
36

Credit Hours

Class Type

100% online, 8-week courses

Interested in studying on campus?

Transfer Credits

Transfer in up to 50% of the degree total

Next Start Date

Jan 13, 2025

Accreditation

ACBSP

600+ Online Degrees

With over 600 online degrees, we have something that will accommodate your dreams and calling.

Ranked in the top 10% of Niche.com’s 2024 best online schools in America

Recognized by multiple institutions for academic quality, affordability, and accessibility.

No tuition increase for 9 years

We want to help you pursue your goals – so while tuition rates at most universities have continued to increase over the years, the majority of our rates haven’t.

Popular Degrees

All Areas of Interest

Hear from our Graduates

“The best part of my LU experience has been my growing faith formation through my developing educational understanding, as an aspiring school administrator.”

Megan Schultz, EdD School Administration & Supervision

“Liberty offers an affordable, Christ-centered education, honoring the foundations of our country. I have learned how to apply a Biblical worldview to my work in public policy while adequately knowing history and the founding documents of United States.”

Morgan Schlesselman, Master’s in Public Policy

“There have been so many highly qualified professors who have sown generously into my academic endeavors at Liberty that encouraged me when I felt like giving up.”

James, Master of Divinity

just applied for !