B.S. in Business Admin – Strategic Marketing Management

What Will You Study in Our Strategic Marketing Management Online Program?

Throughout this degree program, you  can:

• Explore how to manage a product’s brand.
• Study analytical methods to review the success of customer acquisition and retention strategies.
• Discover how to plan, create, and evaluate a company’s marketing strategy.

As a Christian university, we implement a biblical worldview into every aspect of our academics. Hard work, courage, and integrity define our faith, so we don’t just equip students with a degree — we Train Champions for Christ who impact the world. 

What Careers Can You Pursue as a Business Administration Major with a Marketing Management Cognate?

Through our 100% online B.S. in Business Administration – Strategic Marketing Management degree, you can excel in careers such as:

• Advertising account executive
• Business strategy manager
• Marketing analyst

Highlights of Our B.S. in Marketing Management Program

As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.

Here’s what sets us apart:

• Our online programs are backed by our brick-and-mortar campus – ranked among Niche.com’s Top 5 College Campuses in America – and that commitment to excellence extends to our online students as well. Earning your online B.S. in Strategic Marketing Management degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
• To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800 – 2,000 per year on textbooks!
• The majority of tuition for undergraduate, graduate, and doctoral programs has not increased in 9 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university. 

Military Benefits for Our Online Bachelor’s in Strategic Marketing Degree

Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:

• Active duty service members of the U.S. Armed Forces
• Reserve/National Guard
• Veterans/retirees
• Spouses of service members and veterans/retirees
• Current Department of Defense employees

We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits:

• Tuition discounts – $250 per credit hour for undergraduate courses.
• Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course).
• 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences).