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Analytics Training at Liberty University

  • Survey Development: The analytics team has a wealth of knowledge with regards to developing surveys.  We work with departments across the university in creating surveys for A-Day as well as many other topics.  We can help either in developing an entire survey from scratch or providing a critical review of what already exists.
    • General Tips:
      • Only ask questions where you can impact the answers
      • Make sure questions are singularly focused.
      • Keep a consistent point of view.
      • Consider a matrix when asking a series of questions with the same response option.
      • Do not overwhelm the respondent with too many questions.
      • Avoid open-ended questions unless absolutely necessary.
  • Focus Groups: The analytics team trains individuals or groups or how to best perform focus groups.
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