Learn to Build Rapport Online with a Master’s in Marketing – Social Media Management
With over 2.4 billion active users worldwide every month on Facebook alone, social media is leading the way in today’s digital age.* A company that doesn’t have a sound social media marketing plan is missing out on a huge audience. Liberty University’s Master of Science in Marketing – Social Media Management can help you gain a broad skill set in engaging with customers and building stronger consumer-brand relationships.
Learn how to meet the customer in their world. This program will provide you with knowledge on planning social media campaigns with a unified marketing focus. Communication strategies in social media, along with marketing knowledge, will provide you with the skills needed to reach customers through social networks.
*Dustin Stout, at Social Media Statistics 2020: Top Networks By the Numbers at https://dustinstout.com/social-media-statistics/ (viewed online May 14, 2020). Cited projections may not reflect local and/or short-term conditions and do not guarantee actual future growth.
What Will You Study in Our Master’s in Marketing – Social Media Management Degree?
- Ethical and legal issues in business and marketing
- How to create and use disruptive video-intensive social- and mobile-integrated marketing strategies
- How to develop brand equity and plan out brand management strategies
- The effective use of social media platforms to build a competitive advantage
With a master’s in marketing, you can develop a working knowledge of the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a product market entry. Our social media management program combines the 3 key areas of business, marketing, and communications that are fundamental in being an effective social media manager.
Benefits of Our Online Social Media Management Marketing Degree
As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.
Here’s what sets us apart:
- Our online programs are backed by our brick-and-mortar campus – ranked among Niche.com’s Top 5 College Campuses in America – and that commitment to excellence extends to our online students as well. Earning your marketing and social media management master’s degree online from a nonprofit university with this kind of recognition can help set you apart from others in your field.
- Our marketing courses can give you an in-depth understanding of the principles and practices needed to succeed in a variety of digital marketing and advertising careers.
- Online undergraduate tuition rates have been frozen for the last 10 years. While other online colleges and universities have increased their tuition rates, Liberty has been able to keep costs low as a nonprofit university, allowing you the opportunity to earn a master’s degree at an affordable rate.
- You can complete the Master of Science in Marketing – Social Media Management in less than 2 years.
Military Benefits
Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:
- Active duty service members of the U.S. Armed Forces
- Reserve/National Guard
- Veterans/retirees
- Spouses of service members and veterans/retirees
- Current Department of Defense employees
We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits:
- Tuition discounts – $275 per credit hour for graduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
