Bachelor of Science (B.S.) in Business Administration and Data Analysis – Strategic Marketing Management
Explore the Thrilling Realm of Business Administration and Data Analysis – Strategic Marketing Management at Liberty University
Are you eager to leave your mark in the dynamic domain of business and marketing? Consider pursuing a Bachelor of Science (B.S.) in Business Administration and Data Analysis – Strategic Marketing Management degree from Liberty University. This program can help you acquire crucial skills needed to thrive in the competitive business environment while gaining access to cutting-edge resources at Liberty’s School of Business.
This groundbreaking degree program merges fundamental business administration concepts with advanced data analysis methodologies. Focusing on strategic marketing management, you can be armed with the expertise to make data-driven decisions that propel business success. Additionally, this degree can provide the opportunity for you to participate in various internships and fellowships, allowing you to get hands-on experience in the exhilarating sphere of business and marketing.
Pursue Your Degree with Confidence
- You have the option to complete both your bachelor’s and master’s degrees in just 4 years with our 3+1 Accelerated Business Program.
- You can earn additional credentials in Microsoft, SAP, and Cisco while completing your degree.
- Gain hands-on experience in our state-of-the-art facilities, such as our simulated stock trading rooms, 2,000-square-foot Center for Entrepreneurship, Center for Cyber Security, and Center for Financial Literacy.
What Will You Learn?
- Buyer behavior of individual consumers, business, and governments
- Channel development, merchandising, marketing, and establishing and delivering the brand promise
- Consumer acquisition, consumption, and disposal of products and services
- How to evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior
- How to identify and apply appropriate research methods to support evidence-based decision-making
- Overview of qualitative and quantitative marketing research methods
Potential Career Opportunities for Business Administration with a Marketing Management Specialization Graduates
- Advertising account executive
- Advertising sales manager
- Brand manager
- Market research analyst
- Marketing consultant
- Product development manager
- Project coordinator
- Public relations specialist
- Social media manager
- Strategic manager
Internship Opportunities and Professional Resources Available to Business Administration Students
- As a business administration student at Liberty, you will have access to various internship opportunities across the country.
- We offer a Washington Fellowship program, which allows you to spend a semester gaining invaluable experience working in the heart of Washington, D.C.
- Our fellowship program has placed students in organizations such as Ralph Lauren, Bloomingdale’s, the American Psychological Association, Congress, and Fox News.
- Our 78,000-square-foot School of Business provides you with:
- Simulated stock trading room with New York Stock Exchange display boards
- 2,000-square-foot Center for Entrepreneurship
- Center for Cyber Excellence and Center for Financial Literacy
- Information technology labs and a networking data center
- Gain access to resources like our Career Center, which offers résumé critique, mock interviews, and more. You will also have access to Handshake – a professional network Liberty partners with to connect you with over 250,000 employers and Fortune 500 companies that actively use the platform.
Admission Requirements for Undergraduate Degrees
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
- Admission essay
*Note that additional documentation may be requested by the admission committee after your application has been received.
Credit Hours
Available On Campus
Class Type
Residential
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Aug 18, 2025
Accreditation
Liberty University is accredited by SACSCOC
