Bachelor of Science (B.S.) in Business Administration and Data Analysis – Marketing Analytics
Master Your Marketing Strategy with Liberty’s B.S. in Marketing Analytics
Marketing is more than just advertising, product development, and branding. Marketing professionals can use data to predict what customers want now that technology is permeating all areas of business. It is no longer a guessing game. Data-driven marketing is crucial to the success of any business in today’s competitive environment.
Liberty’s Bachelor of Science (B.S.) in Business Administration and Data Analysis – Marketing Analytics degree will provide the market expertise you need in consumer research and data analysis while providing a foundational knowledge of general business practices.
In this program, you can:
- Master the ability to critically evaluate target audiences as you develop strategies to meet the needs of your consumer.
- Become prepared for careers in digital marketing, content management, marketing research analysis, and brand management.
- Get hands-on experience through business internships and our partnership with organizations in Washington D.C.
Pursue Your Degree with Confidence
- Our Bachelor of Science in Business Administration is accredited by ACBSP, the Accreditation Council for Business Schools and Programs.
- You have the ability to complete both your bachelor’s and master’s degrees in just 4 years with our 3+1 Accelerated Business Program.
- You can earn additional credentials in Microsoft, SAP, and Cisco while completing your degree.
- Gain hands-on experience with facilities like our simulated stock trading rooms, 2,000-square-foot Entrepreneurship Center for Innovation, and Center for Financial Literacy.
What Will You Learn?
- How to conduct market research
- Consumer behavior
- Survey design
- Major principles in marketing and organizational ethics
Career Opportunities for BS in Business Administration and Data Analysis – Marketing Analytics Graduates
- Content manager
- Digital marketer
- Marketing executive
- Marketing research analyst
- Product/brand manager
Internship Opportunities and Professional Resources Available to Business Students
- As a business administration student at Liberty, you will have access to various internship opportunities across the country.
- We offer a Washington Fellowship program, which allows you to spend a semester gaining invaluable experience working in the heart of D.C.
- Our fellowship program has placed students in organizations such as Ralph Lauren, Bloomingdale’s, the American Psychological Association, Congress, and Fox News.
- Gain access to resources like our Career Center, which offers résumé critique, mock interviews, and more. You will also have access to Handshake – a professional network Liberty partners with to connect you with over 250,000 employers and Fortune 500 companies that actively use the platform.
Admission Requirements for Undergraduate Degrees
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
- Admission essay
*Note that additional documentation may be requested by the admission committee after your application has been received.
Credit Hours
Available On Campus
Class Type
Residential
Transfer Credits
Transfer in up to 75% of the total degree
Next Start Date
Aug 18, 2025
Accreditation
ACBSP
