Marketing Department

Engaging in creative collaboration, assisting with strategic direction, and forwarding our mission of Training Champions for Christ 

As the face of the university, the Marketing Department partners with other departments as we seek to fulfill the university’s mission to Train Champions for Christ together. While protecting the Liberty University brand, we utilize our God-given gifts and skills to inspire, create, reinvent, and promote university experiences and events. Schools and departments use our deliverables to cultivate and maintain connections with prospective and current students, alumni, parents, donors, and employees.

Marketing is the crossroads at which your vision and our skills meet, and we are excited to work alongside you in turning your idea into a strategy that will strengthen your department and represent Liberty University.

Why is it helpful to work with the Marketing Department?

• A “university first” approach
  • Consistent representation of the LU brand, including colors and fonts
  • Protection of the university’s representation and how external audiences may interpret images and messaging
  • Assurance that the voice of the university supports its mission
• Consistency in style and grammar
  • Adherence to our internal style guide
  • Adherence to AP format
  • Conformity to spelling, grammar, and mechanical rules
• Accuracy in information
  • Utilization of official university resources that include confirmed statistics and facts associated with the university
• Access to specialized industrial tools
  • Licensed fonts
  • Centralized photographic images and video footage
  • Specialized software
• Quality Control
  • Rigorous, five-level proofing system
    • Checks for flow of information, voice, and tone
    • Evaluates for grammar, mechanics, punctuation, and reviews for any other pain points in the messages and images
    • Reviews pieces for adherence to brand, including design elements such as fonts, colors, etc.
    • Verifies that all links work and facts, statistics, and numbers are accurate
    • Considers how messaging may be perceived by the general public
  • Trademark and Licensing
    • Our Branding and Licensing team approves pieces to protect the brand and university.
    • The team also builds relationships with external vendors to protect the LU brand.
    • Marketing works closely with our internal legal department and external trademark attorneys, enabling us to view potential pitfalls of the brand and understand how to best navigate them.
  • Procurement
    • Utilizing the marketing department enables a smoother process when working with Procurement, the office responsible for communicating with all external vendors.
    • This process protects your budget and time as you acquire promotional and/or marketing materials unavailable through our Print Shop.

What does Marketing do?

• Fulfill project requests
  • Our teams — including project coordinators, promotional writers, graphic designers, and HTML developers — create deliverables such as emails, posters, brochures, etc. to fulfill your needs. Learn more about the kinds of projects we can do.
  • Your department has a specific project coordinator who is your point-of-contact for all marketing questions and requests. You can review our staff page here.
  • Learn more about the project process here.
• Approve department-created pieces through our Marketing Approval process
  • You may design your own artwork for internal department projects.
  • Marketing Approvals are a quick way to ensure that these types of pieces meet university branding and style guidelines.
  • Learn more about the Marketing Approval process here.

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